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Peter Cheales
Consultant, lecturer, and owner of Adlab Advertising agency, wrote his best selling book, 'I Was Your Customer' in 1994, which launched him onto the professional speaking circuit. Eight editions later, the book still continues to hit the best-selling charts.
He is best known for founding Hellopeter.com in 2000. It has become the largest Customer Service website in the World - and perhaps the most powerful directory of Customer Feedback for Companies regarding their Customer Service.

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